My RSS Feed has a consistent personal brand on, well, personal brand and career topics. Maria Elena Duron has Just Posted the Following on her blog:

At one point in our conversations, we've heard the acronym NIMBY (Not In My Backyard). It usually refers to something like a new apartment complex going up in your community, or possibly a waste disposal plant and even in your office it could be strange things brought in by your office, cubicle mates or co-workers.


Yet, when it comes to networking that IS exactly where you start.


Start with who you already know.



Look at your database and first determine if you have all the correct information. How can you reach out to them or even connect to say "hi" if you don't have their current contact info such as email, cell phone number, or even the company that they're at?
  • Connect with people you already know.
  • Connect and "be known" in your local market.
  • Create connections and links with people who stay consistently connected with your niche or best type of connections.

As you're updating your database, think also of who you do business with.


Who are YOU the best customer for?


There's a wealth of connections there. Think of:
  • Where do you buy groceries at?
  • Where do you buy your gas at?
  • Who does your drycleaning?
  • What preschool or daycare do your children attend?
  • Where do you get your morning coffee?
  • Where do you play golf at?
  • Where do you play raquetball at?
  • Are you a member of a gym? Whose your personal trainer?
Every single person is known by others and has a circle of influence. Begin in your backyard and start making profitable connections.Maria Elena Duron, CEO, Buzz to Bucks, broadens the network of busy people through effective social marketing strategies. Buzz to Bucks provides online profile management services, social management and reputation management - helping key employees to establish higher visibility and provide consistency in branding as well as establishing the expertise in their industry for entrepreneurs.


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