What is your Vision?

[David Sandusky]

Just joined a great Toastmasters in Greenwood Village. I will be a supportive leader, practice new material and improve on the spot talks.
My mission is to be a memorable and impactful public speaker on personal brand, career and business strategy.
My vision is a group of fellow Toastmasters who are impacting their community.

[thejinny]

Mission

To promote a culture of peace among different races by creating a space for honest dialogue that will provoke empathy and provide healing to further create equality

Vision

A global community where no race is left out and no voice is silenced

[Candis Kloverstrom]

My vision is that everyone would discover their God given purpose and walk in it. Purpose is cross culture in that everyone has something significant to add to this world and they need to do just that.
Candis Kloverstrom
Essential Communique
http://www.essentialcommunique.com
http://blog.exposemybrand.com

[Neil McKenzie]

I had the opportunity to hear David Sandusky (David Sandusky, Entrepreneur | Speaker) speak before a group creative people attending the Creative Connections group in Denver. The group is made up of creative people from disciplines such as graphic design, web development, photography, writing, printing, marketing, art, public relations and too many more to list. The members of the group range from established companies to individuals just starting out - many as a result of the current downsizing going on in the economy.

The topic of his presentation was “What is your Mission and what is your Vision?” I spent the first 15 years of my career as a management consultant specializing in strategic and strategic marketing planning. I have helped hundreds of clients to develop and write their mission statements. I thought to myself that creating a mission statement for my commercial photography business ought to be a snap – it’s not as easy as you think!

One of David’s key points was that your mission statement should flow easily and really be “What gets you out of bed each Monday morning that you can’t wait to accomplish” You mission statement can be seen as your 60 second commercial but it only requires 10 seconds.

My first attempt was more of a description of what I do rather than a mission. It was more about me than what I was trying to accomplish and for whom. The others members in the group were basically on the same page as I – too egocentric.

So after some careful thought, several tries and feedback from David Sandusky here is what I came up with:

“My mission is to enhance my client's success with powerful, remarkable and authentic business and personal brand images that are well planned and impeccably executed."

My mission isn’t so much about me but more about my clients and what I hope to be the outcome of using my services. It is about developing my brand and creating a unique and authentic experience and a little bit about “how” I do it.

Once you have your mission, creating your vision becomes much clearer (no pun intended). As a photographer I deal in a “vision statement” every time I look through the camera viewfinder and press the shutter. I am looking for composition, mood and how I want the image to be interpreted or perceived by others. Your vision statement is much the same only in words.

Here is my vision statement:

“My vision is that my clients are more successful because of the powerful and authentic images I have created for them and because of their success I am the most sought after photographer in Colorado”

If you don’t have a Mission Statement get one. There are plenty of resources on Your Brand Plan to help you develop your mission statement and plenty of people who will help you out. As I used to tell my strategic planning clients “It’s pretty hard to reach you destination when you don’t have one in mind”