My RSS Feed has a consistent personal brand on, well, personal brand and career topics. Maria Elena Duron has Just Posted the Following on her blog:

Beverly Macy, one of the contributors to Dan Schawbel's Personal Branding Blog (which I am the editor of), wrote a great post about The Michael Jackson Brand.

No doubt his brand is internationally known!

One of the comments about her post stated, "that while he has a great brand, great brands do not ensure happiness. Be the brand that you know you can handle."

There is much wisdom in that statement. And, that is why I'm such a proponent that personal branding is about being authentic to your strengths, who you are and your vision, purpose, values and passions. It is not about positioning.

Sixty percent of personal branding is uncovering and discovering who you really are. Rarely, does anyone spend the time in self discovery. We look for quick fixes or someone else to emulate.

Finding out who you are, what you want and why you do what you do are the cornerstones of personal branding. If you don't address those areas, then much like a radio station without a solid foundation you will come across as "static-y" at best.

When I first connect with a client, we go though a series of exercises and online webinars and tools to find out who you are and what makes you unique. After that is discovered and only after then, can you begin to polish the gem that you are and really shine.

To me, success is not only status, it's not fame nor fortune...it's making a positive difference in the lives I touch. It is great wealth and riches - although my definition of that is more in-line with Garth Brooks, the great country and western singer who said, "wealth is what you have left when you have no money".

To begin your discovery process, you can get started here.

And, to find out your own personal brand strength right now - the assessment is here.Maria Elena Duron, CEO, Buzz to Bucks, broadens the network of busy people through effective social marketing strategies. Buzz to Bucks provides online profile management services, social management and reputation management - helping key employees to establish higher visibility and provide consistency in branding as well as establishing the expertise in their industry for entrepreneurs.


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