My RSS Feed has a consistent personal brand on, well, personal brand and career topics. Maria Elena Duron has Just Posted the Following on her blog:

Inventorying your social capital IS important but it’s not the first thing you need to do to be successful in tapping into NETWORKS that impact your NET-WORTH!
The very beginning is being able to share with people….WHY do business with you and WHAT IS IT you truly do?

As professionals at what we do, it is our job to connect the dots for potential clients and contacts.

Too many times, people describe themselves in “titles” or in a laundry list of services that they provide. Truth be known, we are EMOTIONAL based creatures. We DO business and REFER business to people we KNOW, Like & Trust. We don’t get to KNOW you with a title…we know you when we find out what makes you tick; when we hear your story; when we find out who you really are.

So, why are you in business? And you can’t answer “make money” because that’s a given.

What makes you different? Can’t say customer service or value or save you time & money…that’s a given…everyone says that.

Why YOU? If I was standing in front of a room filled with your PEERS…people who “do” the things that you “do” for your clients….WHY WOULD I pick YOU? Why do YOU stand “head & shoulders” above them all?Maria Elena Duron, CEO, Buzz to Bucks, broadens the network of busy people through effective social marketing strategies. Buzz to Bucks provides online profile management services, social management and reputation management - helping key employees to establish higher visibility and provide consistency in branding as well as establishing the expertise in their industry for entrepreneurs.


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