Personal Brand Manager - Market Research

[David Sandusky]

To the surprise of most, Tiger Woods chose the top of his game to fix his swing. Woods was widely recognized as the best golfer in the world in 1997 so why would he deliberately slump to fix his swing?

Tiger Woods knew his swing would not remain a competitive advantage over the long term. His proactive training was the mark of a visionary at his best.

Woods already identified his talents and passion and is constantly working on his skills. If he does not constantly look at the competition, conditions, tools he uses and skills to compete, he knows he will quickly become irrelevant - same with you and me!

When looking at your skill-set, do you know what you have to offer? What is it going to take to compete next year...three years....five years? Do you ask yourself what trends are taking place that could change or eliminate your role?

I am often asked to help identify the best ways to help research industries and trends. From a broad spectrum, subscribe to the appropriate trade magazines and join the targeted associations in your area. Seek out the experts and trend setters and find a way to add value to them. Learn learn learn and be the sought after one in the magazines and events on and offline. That is a great personal brand! Need help with specific examples for you? Ask at www.PersonalBoardofAdvisors.com

"There is No ing in Brand" series continues with more about each brand manager topics identified - stay tuned!