Personal Brand Manager - Building brand awareness

[David Sandusky]

Final post in Personal Brand Manager series starting with "There is No ing in Brand"
Your personal brand changes as you the individual learn more details about your natural talents and build on your core competencies. It also changes along with your environment. Today, those changes are happening faster than you can accomplish your current tasks on the job and in your community. The perception of what you have to offer could be great one day and irrelevant the next. That perception can also be different from how you see it vs. your market and even from person to person as they experience you. That is why there is no "ing" in brand.

Your personal brand exists in it's current state. Not everyone is going to get it. But does everyone respect you? Are you proud of who you are? Do you communicate a focused brand to an audience who can benefit? Do people trust you - do you have confidence in yourself?

When you re-brand, meaning changing your promise of value and experience people have with you, you are in a cycle of change. It is here where you prove your vision of who you want to be is your greatest asset. Living and talking (BEING) that brand will make your transition seamless. Communication, marketing, networking your change is a process that will take time in the masses. But with existing trust and your confidence shining to those who don't know you, your brand, continues to be present in the moment.

You are not branding...you are. The question is, do people know who you are?

Do they know how you can ad value, RIGHT NOW? Do they know how to help you get to where you want to be?

Building brand awareness is as easy as being authentic in adding value to yourself, family, community and business. You build brand awareness by adding value and doing a GREAT job consistently - by being a connector. The rest is marketing. here, there and everywhere on and offline where people will listen.

Be you - be great and make it an "Absolutely Incredible Day" for someone!