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Personal brand statements are becoming more commonly used these days as a statement of who you are. If I told you your statement is only a tag line, would you agree that "statement" is being defined incorrectly?
Personal brand statements are becoming more commonly used these days as a statement of who you are. If I told you your statement is only a tag line, would you agree that "statement" is being defined incorrectly?
Last edited by David Sandusky; 02-08-2008 at 04:35 PM.
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David Sandusky, executive recruiter, keynote speaker, founder:
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"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo
Where do you sit before you take a stand? Making a statement the way you put it in the article got me thinking. It is easy to say you are great at X and support Y, but showing it with action is a much stronger statement.
I also think about the statement an artist makes with a painting or music. Great leaders stand behind a statement they make.
K. Kauffman
THANK YOU! Your graphic designer does not create your brand strategy with a cool logo design.
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