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A past client will round out your advocate network

Think of someone who hired you as a freelancer or hired your business. Or, a past "internal" client from a previous employer. And even a past client to the last firm or company you worked for. If you are brand new and you’re a solopreneur and you have no clients then where have you volunteered? Where have you helped out? You are the same person with the same core values no matter what you're doing. You show up the same way in a volunteer activity as you do in a work activity. So those can also be part of your advocate group.

Advocates are usually the easiest group to form

Okay, so we started with Advocates because they're usually the easiest. Make note if you have the same name showing up on all the lists. If this is the case, you may need to diversify your network and look for somebody else. Have them occupy one slot (one description). Get somebody else to occupy the other. For example, I had a client who had Mom in all the lists. That’s why I say, “Mom is a great advocate.” Yet, to garner the "full force" of your social capital be sure to diversity your inventory of contacts.


Where can you find other people? Start looking at conferences and activities that are happening in your office and in the community. Get involved so you can expand YOUR network and make SMART connections.
Maria Elena Duron, CEO, Buzz to Bucks, broadens the network of busy people through effective social marketing strategies. Buzz to Bucks provides online profile management services, social management and reputation management - helping key employees to establish higher visibility and provide consistency in branding as well as establishing the expertise in their industry for entrepreneurs.


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