Coach Hawkins - Head Coach Brand

[David Sandusky]

"Transform yourself into a vehicle of excellence."
"Quit trying to win and just be a winner."
"Stay off of the mountain and out of the valley."
Just a taste from the Web log of Colorado football coach Dan Hawkins.

Coach Hawkins "Hawk" is taking advantage of blogging to communicate with Colorado University Football fans, but the leadership and education that comes out of his postings translate very well to your life.

Just like "Remember the Titans" "Rudy" and "We are Marshal" take place in a football setting, they are not about football; the same is true with Hawks blog so check it out often.

Hawks blog is part of a larger website bearing his brand, Coach Hawkins. His online personal brand is amazing in how he expresses his personality with video and written inspiration as well as highlighting, the Boulder campus, school and football program. His personal brand helps reach the recruiting class market who is online and he is reaching them, you bet! Even though the this clip is not on his site, a recent press conference will show prospects what to expect in their college football career. I love it!