My RSS Feed has a consistent personal brand on, well, personal brand and career topics. Maria Elena Duron has Just Posted the Following on her blog:
Number four in your referral network is a vendor or a supplier to your industry
A lot of times a vendor/supplier to your industry is in great contact with the people that you need to know and so if you become better related with them and more connected with them, you have a chance to borrow from their credibility in an introduction as opposed to you having to build credibility from the ground up
You will save an enormous amount of time working through someone and being introduced instead of meeting, calling or phoning someone "cold".
A vendor or supplier to you can lend you their credibility by saying, “Hey, John Doe he’s awesome. You need to meet with him.” If somebody I know, like, and trust who influences me says that to me then there is a much greater chance that I’m going to take time to meet and listen to John Doe or accept his email or his phone call because somebody I know, like, and trust said that I need to talk to him. So they lent their credibility to him and I took that and he came in the higher level to be able to talk to me so that’s the vendor/supplier to your industry.
Think for a moment, too. Vendors and suppliers have a vested interest in your success especially if your a customer who is their ideal type of customer to work with. They want to make sure their best customer stays open for business and doing business with them.
Have you taken action yet? What are you waiting for?Maria Elena Duron, CEO, Buzz to Bucks, broadens the network of busy people through effective social marketing strategies. Buzz to Bucks provides online profile management services, social management and reputation management - helping key employees to establish higher visibility and provide consistency in branding as well as establishing the expertise in their industry for entrepreneurs.
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