There is No ing in Brand

[David Sandusky]

At the end, as Dan said: Personal Branding is how we market ourselves.

Dan does great work and helps a lot of people...that is why I feed his blog to this forum. But the comment is wrong. Marketing is how we market ourselves. Brand is the experience as defined by others. If marketing equals experience, you have trust, if not, you don't.

We can agree that branding is a subset of marketing. Is that OK?

If we are positioning, communicating, marketing, etc. a brand, brand can not be a sub. Marketing efforts are only cleaver if we are not understanding what we are marketing...

[altaee]

So can you define the following:

Brand:
Branding:
Personal Branding:
Personal Brand:
Marketing:

I could use your personal branding definition on my blog. Lets see

[David Sandusky]

So can you define the following:

Brand: values and experience defined by the market
Branding: see marketing
Personal Branding: see marketing
Personal Brand: values and experience defined by the market
Marketing: Research heavy on product, customer and market. Creates demand in a recognized market through marketing collateral, advertising channels, Trade shows, Public Relations, guerrilla marketing tactics and creative skills to fill a sales pipeline.

I could use your personal branding definition on my blog. Lets see

My simple definition of brand is not simple at all and an ongoing process. Why? People and companies often do not know what they stand for. It is true. Once that takes shape, market needs to be defined and the message has to be delivered with leadership. Communicating what you want the market to experience and delivering that experience is hard for most. It becomes easy when we are comfortable with who we are and why we hop out of bed everyday...that is why brand is so personal. Brand is everything and it starts internal...with culture, run by people.

[altaee]

When you say: Branding: see marketing & Personal Branding: see marketing

Do you mean Branding = Personal Branding = marketing ?

[David Sandusky]

That is my point. When people say "branding" they mean something else.
Look at it this way. You will never see a title to "branding manager" it is always "brand manager" for a reason. I love working with real brand managers. They live the brand and talk way different...it is much more than the very important discipline of marketing.

Think about what a marketing manager does vs. a brand manager or a market manager or market research vs. marketing research.

Apply to your "career management"

Careers make directional changes based on experience with new people, technology or new found passions. But core values and competencies straight line through once identified. As we improve, we become more valuable which changes our market and value proposition -- cost is a critical part of value proposition...it is not a marketing tag line.
Just like a product can be introduced to a new market with trust based on values and competencies. Manage that transferable skill brand strategy for your career with open minds. Especially today!

[altaee]

Well, I spent this hour thinking of what you said.

Googling, tweeting, etc. are just terms referring to the main process so if we said Branding ... we could mean:

Branding a business or brand = Marketing

Branding a person = Personal Branding

Easy and simple, what say you?

[David Sandusky]

Brand is not a product. Reminds me of Google trademark attorneys fighting the verb to protect the brand.
Google wants people to stop "googling"; I want people to stop "branding" - it is different, but fun none the less.
http://news.cnet.com/Google-wants-pe...3-6106479.html

[altaee]

Brand is not a product.

Coca Cola is not a product!?

[David Sandusky]

Of course Coke is a product and a brand.

I did not say Coke is not a product, I said brand is not a product

You would not use Coke generically to describe brand, right? Who has a stronger coke, Coke or Pepsi? Does not work.

[altaee]

So:

I'm doing marketing career with the power of Brand and Personal Brand -- Your terms

I'm doing marketing career with the power of Branding and Personal Branding -- My terms