"So What?"

[David Sandusky]

So What?

So you are an accountant, a marketing executive, a consultant, graduated from Harvard… – So What?
Your company needs customers, employees, funding, partners…
– So What?
What makes you different? Does your verbal and written message as well as body language pass a litmus test? Can you articulate a good fit and to the right audience?
Accounting, marketing, Human Resources, company culture, etc. is a commodity product. Your unique promise of value in ____your area of expertise___ is Your Brand.
Example:
Internal Candidate #2: “I have worked here for two years and think I am qualified and should get this promotion.”
Hiring Manager: “We have a few accountants that have been here for years, what have you done to be prepared for more responsibility and leadership?”
--
External Candidate #5: “I have a degree in accounting and 12 years of accounting experience.”
Hiring Manager: “I am talking to 10 accountants that say the same thing, why should I hire you?”
--
Consultant: “I have come into situations like yours as an accounting management contractor.”
Hiring Manager: “What is our situation and why should I hire a consultant? Why should I hire you?”
--
Hiring Manager: “You are our top candidate and I know you have other options. We would like to hire you.”
Top Candidate: “Why should I leave my current situation that is challenging and fun with growth opportunity to join your company?”

commodity product and service: "I have so many choices, help me understand why buying you will be a good decision?"

Answering the “So What?” will separate you from your competition and position you for success!