Personal Brand assessment

[David Sandusky]

Try this brand assessment from AllAboutBranding.com. But instead of doing it for your company, put yourself in with your personal brand mindset. What did you learn about your brand? Be honest with yourself. Here are my results:

101+;
You are an inspirational brand. Your staff have a full understanding of what it really means to deliver upon the brand promise. Your exceptional attention to the importance of your brand means customers carefully and consciously choose you over your competition on the strength of your brand. Your communications embody your brand essence, they have been consistent over time, whilst always remaining relevant to your various audiences. They are distinctive and memorable.
Your challenge will be with sustaining your competitive advantage; you can never be complacency with dynamic market forces and evolving consumer attitudes and behaviours. But as a market leader you know this! Take this test in six months to check you’re not resting on your laurels.


How your score compares with the average total score for everyone who has taken our test:

Your total score:
Average total score

112
57.6


Average of country: USA


56.4


Average of industry: Communications Consultancy


64.7


Average of size: small


58.6