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In October 2007, Google bought the Finnish social networking site Jaiku. In the following couple of years, they somehow managed to do absolutely nothing with it, even as Twitter rose in popularity. Today, co-founder Jyri Engeström is leaving Google.

Now, to be fair, by all accounts, Engeström enjoyed his time at Google despite what happened to Jaiku. As he told us in January, “We’re not dying, we’re morphing,” after Google decided to cease internal development of Jaiku. Rather than killing Jaiku completely, like it did with Dodgeball and others, Google decided to allow Jaiku to be ported over to App Engine, an open-sourced. Sadly, still not much has come of that. And now, it’s unclear how much Engeström will have to do with it, if it does.

The reason is that he’s moving on to other things. As he notes in his tweet, he’s aiming to do something that “makes meaning,” borrowing from something Guy Kawasaki in his book. We know a little bit about what that will be.


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