TechCrunch: Glam Media Acquires German Counterpart Codex Media?

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Glam Media, the content network that mostly targets females, may have acquired a large German content network aimed at females, called Codex Media.

A tipster who has a connection to Codex Media first told TechCrunch about the possible acquisition this morning after receiving a letter from Codex saying “Codex Goes Glam.” On the company’s website, the same statement is used at the top of the page [Google Translation Warning].

Codex Media offers a similar service to that of Glam Media. The site offers a slew of premium female content to German women across a wide array of markets, including fashion and celebrity gossip. More importantly, many of its properties are highly sought after in the space: it owns Cosmopolitan Germany and Elle Germany, to name a few.

Neither company has made an announcement at this time about the acquisition, but considering Codex Media is now saying it has “gone Glam,” there’s little doubt that there aren’t some major changes afoot.

And considering the rumors persist that Glam will lay off a part of its workforce or try to appeal to men to increase readership, it only makes sense for the company to try to put the $85 million it raised earlier this year to good use.

So far, Glam has stayed tight-lipped about all its changes, but given the evidence, look for an announcement about Codex Media in short-order.

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