Tom Peters! RSS feed:100 Ways to Succeed #116:

[David Sandusky]

My RSS Feed is a Thinker and Has Just Posted the Following:

Boomers! Geezers! Now!
Before the week [day?] ends, somehow or other begin a serious conversation about your attitude toward and approach to the Boomer-Geezer market.
(Like race in the world of politics, try to examine your implicit biases—eventually with the help of an outside facilitator.)
If at all applicable, consider Very Radical Alternatives—e.g., re-aligning strategy around Boomers-Geezers.
Big idea/s:
(1) It is a big idea.
(2) Stir the pot. Now.
(3) The opportunities are enormous; the response so far is pitiful.
(4) Don't be an idiot.

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