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07-09-2008, 06:30 PM
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Guy Kawasaki The Appeal of "New" is Hardwired
My RSS Feed, Guy Kawasaki, is a Thinker and Has Just Posted the Following:
Dr. Bianca Wittman of University College London found that making novel choices activates the ventral striatum of the brain. This area is associated with rewarding behavior. Thus, labeling a product as "new" may increase its sales because of this brain wiring. Also, familiar brands also cause higher levels of brain activation, so the perfect pitch may be a new product from an established brand. Hmm, "Apple iPhone," maybe? Read more about the study here at the Neuroscience Marketing blog. Incidentally, this is a great blog that you should read frequently--I just added it as a NEW feed to my NEW site Marketing.alltop. click here to read more from and support Guy Kawasaki and his interests 
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