Seth Godin RSS feed: Why cartoons work

[RSS FEED-from consistent personal brands]

My RSS Feed, Seth Godin, is a Thinker and Has Just Posted the Following:

Tom Fishburne has a new bookout, and you should take a look if you're seeking a new way tothink about marketing, your brand, or your colleagues. The whole tour is here.

Andrew Kaufman's book does the same thing, but in a totally different way--with text that has the same power of a great cartoon. Thanks, Andrea, for sending it to me... I loved every word of it.

Cartoons work because they're not monologues. Even though the mediumis one-directional, a dialogue takes place. In between the panels, inbetween the talk bubbles, the cartoonist demands you fill in the blanks.

This call and response gives the reader far more of a jolt than aparagraph in a book could. Even better, it gives the cartoonist theconfidence to proceed boldly. He knows you're there, volleying withhim, interacting with the idea as you read it.

Marketers are taught from the beginning to grab the microphone andnever let it go. We can learn from authors and cartoonists and talkshow hosts that sometimes you gain more power when you let the otherperson feel engaged.




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