Guy Kawasaki The Soul of Wit

[RSS FEED-from consistent personal brands]

My RSS Feed, Guy Kawasaki, is a Thinker and Has Just Posted the Following:

According to a series of psychological studies discussed on Psychology Today, research participants are able to successfully communicate sarcasm and humor in a mere 56 percent of emails—and most of the senders had no idea their attemps were so ineffective.

How do you avoid this? The article gives some tips:

• Read your emails aloud and listen for parts that could be confusing.
  
  
• For important emails, walk away from the computer and come back with a fresh perspective.
  
  
• Eudora apparently has a "Mood Watch" function, which highlights volatile phrases—one, two or three red chili peppers, depending on the burn.
  

This is a great reminder, especially when writing pitches or cover letters. Wit can be a great tool—as long as most readers get it. Clearly, subtlety is not the soul of wit.







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