Michael Gerber on 8/4/07

[David Sandusky]

I saw Michael Gerber speak today at the Denver Metro Chamber of Commerce about his concept of working on your business instead of in your business - made popular by his E-Myth series of books. He went on to his new concept of the importance of dreaming - what real entrepreneurs do. From this he created In The Dreaming Room.

My biggest take-away was to hear what I already know in a way that sticks.

"What you know is what's killing you" - in reference to growing your business.

"Businesses are not a brand - a brand is what you deliver" and "Brand is not from a branding expert or ad agency" - This resonates with me and my clients in that your brand is the delivery. It is the feeling others have dealing with you. People are the brand. People create, own, destroy and recreate brands. When people understand their personal brand, they can apply to the experience others have with the offering - product or service actual experience.

If you like this topic, listen in as Michael Gerber is live in studio on our radio show Startup Story Radio and taking calls! If you miss the show or read this after August 4, 2007 - all shows are archived on the StartupStoryRadio.com

What is your brand?

work on your business, not in it. A point from his book that rings in my mind all the time! I will be listening in.

[David Sandusky]

Originally Posted by TerracE

work on your business, not in it. A point from his book that rings in my mind all the time!

Me too. Many entrepreneurs tell me they have to work in their business, at least at the point in time. That is okay, but that is a manager. We will touch on this point on the show.