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| Your Brand Radio Your business is not unique, but you are! Mark Crowley and David Sandusky host Your Brand Radio to discuss you, your personal brand, career, business and community strategies. Our guests demonstrate meaning with their involvement in business and community. Come on the show and tell us what you are doing that is interesting. What is your brand? -- Open the Your Brand Radio forum and select past shows. Listen and post comments and questions in this forum. Let us know your ideas and why you should be on the show! |
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07-26-2007, 09:25 PM
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Michael Gerber on 8/4/07
I saw Michael Gerber speak today at the Denver Metro Chamber of Commerce about his concept of working on your business instead of in your business - made popular by his E-Myth series of books. He went on to his new concept of the importance of dreaming - what real entrepreneurs do. From this he created In The Dreaming Room.
My biggest take-away was to hear what I already know in a way that sticks. "What you know is what's killing you" - in reference to growing your business. "Businesses are not a brand - a brand is what you deliver" and "Brand is not from a branding expert or ad agency" - This resonates with me and my clients in that your brand is the delivery. It is the feeling others have dealing with you. People are the brand. People create, own, destroy and recreate brands. When people understand their personal brand, they can apply to the experience others have with the offering - product or service actual experience. If you like this topic, listen in as Michael Gerber is live in studio on our radio show Startup Story Radio and taking calls! If you miss the show or read this after August 4, 2007 - all shows are archived on the StartupStoryRadio.com What is your brand?
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David Sandusky  like an ad agency, but for people w/ the Strategic Career Plan and Personal Board of Advisors LinkedIn | Facebook | Twitter | call 303.325.3225 "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo 
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07-31-2007, 04:38 PM
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Quote:
__________________
David Sandusky like an ad agency, but for people w/ the Strategic Career Plan and Personal Board of Advisors LinkedIn | Facebook | Twitter | call 303.325.3225 "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo
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